GoodVat vs Taxually for Cross-Border Sellers 2026

Taxually is an EU and UK VAT filing specialist. It’s a licensed UK VAT agent and a registered IOSS intermediary, and it handles registrations and returns across EU member states. It doesn’t calculate tax at checkout and doesn’t cover US sales tax.

GoodVat covers more ground: checkout calculation, invoicing, US sales tax and GST, as well as EU and UK filing. But it isn’t an IOSS intermediary, and for non-EU sellers that’s exactly the role Taxually fills. So for some sellers the right answer is both tools, not one or the other.

1. Local VAT / Sales Tax Filing

GoodVat: Files local returns, including UK VAT through MTD, as well as US sales tax and GST returns.

Taxually: Files UK VAT through MTD as a licensed UK agent, plus local VAT returns in EU member states where you hold a registration, for example because you have stock in an EU warehouse.

Verdict: Both file UK VAT. Taxually has deeper experience with local EU registrations. GoodVat also files outside Europe.

2. EU IOSS

GoodVat: Applies IOSS rates at checkout across every channel and prepares and files the monthly return. GoodVat is not a registered IOSS intermediary. EU-established sellers don’t need one. Non-EU sellers must appoint one by law.

Taxually: A registered IOSS intermediary. Taxually takes on the legal obligation, handles your IOSS registration with a member state, aggregates sales from Shopify, WooCommerce, Amazon, eBay and Etsy, and files and remits every month. It doesn’t calculate tax at checkout.

Verdict: Taxually wins for non-EU sellers, because the intermediary role is a legal requirement GoodVat doesn’t cover. They also work well together: GoodVat charges the right IOSS rate at checkout, and Taxually acts as your intermediary.

3. EU OSS

GoodVat: Union and Non-Union OSS, with threshold tracking, registration, calculation and quarterly filing.

Taxually: OSS registration, data aggregation, and preparation and submission of the quarterly return.

Verdict: Tie on filing. GoodVat also charges the correct OSS rate at checkout, which Taxually doesn’t do.

4. US Sales Tax

GoodVat: Nexus tracking in every state, rooftop-level calculation, marketplace-facilitator awareness and state filing.

Taxually: Not covered.

Verdict: GoodVat wins by default.

5. VAT Calculation at Checkout

GoodVat: Real-time calculation through the API or native integrations, with VAT number checks and reverse charge.

Taxually: Not a checkout engine. It imports transactions after the sale, so you still need Stripe Tax, Shopify Tax or another tool to charge the correct rate at checkout.

Verdict: GoodVat wins by default.

6. Platform Integrations

GoodVat:

E-commerce and marketplaces: Shopify, WooCommerce, BigCommerce, Amazon FBA, Etsy
Payments: Stripe, Square, Adyen, PayPal, Braintree, Amazon Pay, GoCardless, Mollie, Checkout.com, Razorpay
Accounting: Xero, QuickBooks, NetSuite, Sage, Zoho Books

Taxually:

Shopify, WooCommerce: transaction import for filing
Amazon, eBay, Etsy: marketplace data import
Stripe: data source
Xero, QuickBooks: accounting sync
Google Sheets: manual import

Verdict: GoodVat’s integrations work in real time at checkout. Taxually’s pull data in after the sale for filing. Taxually covers eBay, which GoodVat doesn’t list.

7. Pricing Model

GoodVat: Flat monthly plans starting at $20/month. Registration and filing are quoted per jurisdiction.

Taxually: Subscription based on turnover and services. IOSS intermediary services start around €49–99/month for small sellers, and UK VAT and OSS filing may be add-ons.

Verdict: Not a like-for-like comparison. GoodVat’s price includes checkout calculation and invoicing, while Taxually’s includes the intermediary role. Price the combination you actually need.

8. Setup Complexity

GoodVat: A sales-led onboarding call, after which GoodVat configures the account with you.

Taxually: Self-serve account setup, then platform connections and the IOSS or VAT registration, which takes a few days to confirm.

Verdict: Similar effort. Both involve registrations, which take a few days whichever tool you choose.

9. Reporting and Records

GoodVat: A per-calculation audit log, from the rate applied at checkout through to the filed return.

Taxually: Filed returns, payment confirmations and 10-year IOSS record retention, held by the agent that filed them.

Verdict: Both are audit-ready. GoodVat’s trail starts at the moment of sale. Taxually’s starts at filing.

10. Ecosystem / Wider Product

GoodVat: Registration, calculation, invoicing and filing in 190 countries and 14,000+ jurisdictions, plus address and geocoding APIs. E-invoicing is on the roadmap.

Taxually: EU and UK VAT compliance end to end, including IOSS intermediary services, OSS, MTD and local EU registrations. Stripe recommends it as its IOSS filing partner.

Verdict: GoodVat is broader. Taxually is deeper within EU VAT, especially where regulatory roles are involved.

11. Support

GoodVat: Onboarding call, then human tax experts over email, chat and Slack.

Taxually: EU VAT specialists who carry the regulatory responsibility themselves as your agent and intermediary.

Verdict: Both give you people who know tax. Taxually’s team is especially strong on EU VAT questions that come up in practice.

Beyond Sellers: White-Label Tax for Platforms

GoodVat also sells its engine as a white-label API:

Online marketplaces: marketplace facilitator and deemed-supplier compliance, plus tax as a feature for every seller.
Payment processors: PSPs such as Adyen, along with acquirers and PayFacs, can launch a branded tax product with calculation, invoicing and filing.
Merchant of Record platforms: MoRs expanding into new countries get calculation, registration and filing infrastructure.

Taxually works with platforms as a filing partner, most visibly Stripe. It isn’t a white-label calculation engine that a platform can put in its own checkout.

12. Best For: The Honest Verdict

Choose GoodVat if:

You need checkout calculation, invoicing and filing from one provider
You sell to US customers as well as EU and UK customers
You’re EU-established, so you don’t need an IOSS intermediary
You’re a marketplace, PSP or MoR that needs white-label tax

Choose Taxually if:

You’re a non-EU seller and need an IOSS intermediary
Your obligations are entirely EU and UK VAT, and checkout calculation is already handled
You hold stock in EU warehouses and need several local EU registrations handled by a specialist

Use both if:

You’re a UK or other non-EU seller shipping to EU consumers. GoodVat calculates, invoices and prepares returns, and Taxually acts as your IOSS intermediary

Quick Reference

Criteria	GoodVat	Taxually
Local filing	✓ UK MTD, US, GST	✓ UK MTD + local EU returns
EU IOSS calculation	✓ At checkout, multi-channel	✗ Post-sale import only
EU IOSS intermediary	✗	✓ Registered intermediary
EU OSS	✓ Registration, calculation + filing	✓ Registration + filing
US sales tax	✓	✗
Checkout calculation	✓	✗
Automatic invoicing	✓	✗
Local EU VAT registrations	✓	✓ Specialist strength
E-invoicing (ViDA)	Roadmap	✗
White-label for platforms	✓ Marketplaces, PSPs, MoRs	✗ Filing partner only
Pricing	Flat, from $20/month; filing quoted per jurisdiction	From ~€49–99/month; scales with turnover
Setup complexity	Sales-led onboarding	Self-serve + registration
Reporting	Audit log from checkout to return	Filed returns, 10-year IOSS retention
Support	Tax experts on email/chat/Slack	EU VAT compliance experts
Best for	Full-cycle compliance, EU + US	Non-EU sellers needing an IOSS intermediary

Stripe Tax vs Taxually — checkout calculation vs EU VAT filing specialist
GoodVat vs Stripe Tax — full compliance service vs payment-native tax
IOSS Intermediary Comparison — EAS, SimplyVAT, AVASK, Taxually and others compared
EU Selling Setup Checklist — full step-by-step for international sellers going cross-border
UK Domestic VAT Guide — the rules for domestic VAT and MTD filing