Privacy Policy
Last updated 27 October 2026
GoodVat is operated by Good Something Ltd, a company registered in the United Kingdom.
What we collect
VAT Number Checker tool
When you use our VAT Number Checker tool, we send the VAT number you enter to HM Revenue & Customs (HMRC) or the EU VIES system to validate it. We do not store the VAT numbers you check or the results returned. Each lookup is processed in real time and discarded after the response is delivered to your browser.
We may temporarily cache validation results for up to 24 hours to reduce load on government services. Cached data contains only the VAT number, validity status, and registered business name and address as returned by the relevant tax authority. No personal data about you is included in the cache.
Website analytics
We count page views and clicks on our buttons with Umami and Cloudflare Web Analytics. Neither uses cookies, tracks individual users, or collects personal data. They give us aggregate figures only — page views, referrers, countries, and device types.
With your consent, we also use Google Analytics to understand which guides and tools are useful. Google Analytics sets cookies (see below) and receives your IP address, browser details, and the pages you visit.
With your consent, we use Google Ads conversion tracking to learn which of our ads lead to enquiries. If you arrive from one of our Google ads and later send us a contact request, Google is told that the ad led to an enquiry. We do not use personalised advertising or retargeting.
Cookies
If you are in the EU, EEA, UK, or Switzerland, we ask before setting any analytics or advertising cookies, and nothing is set unless you accept. Elsewhere, these cookies are on by default and you can switch them off. Either way, you can change your choice at any time from "Cookie settings" in the site footer.
cc_cookie— remembers your cookie choice (strictly necessary, 6 months)_ga,_ga_*— Google Analytics, only with consent (up to 2 years)_gcl_*— Google Ads conversion measurement, only with consent (90 days)
Guides and wiki content
Reading our guides requires no account, no login, and no personal information. We do not track which guides you read beyond the aggregate analytics described above.
Country detection
We use Cloudflare's IP geolocation to detect your approximate country. This is used only to pre-fill the country selector on our homepage and to decide whether to ask for cookie consent before analytics run. We do not store your IP address or location data.
What we do NOT collect
- We do not require you to create an account
- We do not collect your name, email address, or phone number (unless you voluntarily contact us)
- We do not set analytics or advertising cookies without your consent where the law requires it
- We do not use personalised advertising or retargeting
- We do not sell, share, or transfer any data to third parties for marketing purposes
Third-party services
| Service | Purpose | Data shared | Policy |
|---|---|---|---|
| HMRC | UK VAT number validation | The VAT number you enter | Link |
| EU VIES | EU VAT number validation | The VAT number you enter | Link |
| Cloudflare | Hosting, CDN, analytics | Aggregate traffic data only | Link |
| Umami | Cookieless analytics | Aggregate traffic data only | Link |
| Google Analytics & Google Ads | Analytics and ad conversion measurement, with your consent | IP address, browser details, pages visited | Link |
Data retention
We do not maintain a database of user data. Temporary caches of VAT validation results are automatically purged within 24 hours.
Your rights
Under the UK General Data Protection Regulation (UK GDPR), you have the right to access, correct, or delete any personal data we hold about you. In practice, we hold no personal data, so there is nothing to access, correct, or delete.
If you have questions about this policy, contact us at hello@goodvat.com.
Changes to this policy
We may update this policy from time to time. The "last updated" date at the top of this page reflects the most recent revision.